About this event
As digital services evolve, so does the complexity of personalization in marketing. With AI and data analytics driving tailored experiences, the balance between innovation and consumer trust has never been more critical. Join us for the FEDMA Annual Event 2025, where policymakers, industry leaders, and privacy experts will come together to explore how the risk-based approach of the GDPR can continue to guide responsible personalization in an increasingly regulated digital landscape.
📅 Date: 23 September 2025📍 Location: L42 Brusiness Center, 42 rue de la Loi, Brussels, Belgium🕗 Time: 09:00 – 13:00 CET
This high-level forum will address pressing questions around the future of data-driven marketing in Europe, including the implications of the upcoming Digital Fairness Act and potential reforms to the ePrivacy Directive.
🗓️ Agenda
09:00 – 09:30 | Registration & Networking Breakfast
09:30 – 09:35 | Welcoming Words by FEDMA Co-Chair
09:35 – 10:25 | Panel I: Streamlining Fair Data Protection: Saving GDPR and the Risk-Based Approach
10:25 – 11:00 | Networking Break
11:00 – 11:15 | Keynote by Rob Beenders\, Belgian Minister of Consumer Protection\, the fight against Social Fraud\, Persons with Disabilities and Equal Opportunities
11:15 – 12:00 | Panel II: Responsible Personalization: How Marketers Can Create Fair Relevance for Customers
12:00 – 12:10 | Closing Remarks
12:10 – 13:15 | Networking Lunch
